Marketing Strategy

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The TPM software provider required an ongoing marketing plan to improve in-bound lead generation, brand awareness and the sales pipeline.

The retail execution software provider needed a go-to-market strategy and trade show plan of attack that translated its successes in APAC and China to CPG manufacturers across North America.

The loyalty software provider needed guidance adopting a repeatable sales process and a copywriter to draft a series of emails campaigns to nurture leads through the sales cycle.

The Ukrainian fraternal benefit society and life insurance company requested a strategic go-to market plan to raise the organization’s top-of-mind awareness, grow insurance sales and strengthen communication efforts with both members and non-members.

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