Is an Email Marketing Campaign Right for You?

With various social media outlets and plenty of digital advertising options available, you may be wondering if email campaigns should still play a role in your marketing plan. Here are some of the pros and cons to help you decide if email marketing can be effective for your business. PROS
  • Deeper levels of segmentation and individualization of your audience are possible with email. Segmented campaigns receive 55.59% more clicks than its non-segmented counterparts.
  • Email marketing can be triggered and personalized based on customer actions. For example, automatically email a discount code to customers who leave items in their online shopping cart.
  • Eighty-five percent of US adults utilize email. Only 70% use search engines and 63% are on one or more of the various social media platforms.
  • Email marketing offers a 122% median return on investment (ROI). Advertising on social media has a mere 28% ROI
  • Marketing emails may land in the recipient’s spam folder or what Gmail calls its “Promotions” tab. Only There are 1.5 billion email users using a Gmail account and only 19.2% of emails in this tab are ever read.
  • Only 18.1% of marketing emails, on average, are opened.
  • The subject line of an email is critical. It will quickly convince customers to open your email, or not. Without a well-worded subject line, your email campaigns will likely generate a high click-through rate.
  • Almost half of consumers have unsubscribed to an email list because they received too many emails. There needs to be a clear strategy in place to balance both frequency and relevancy so you don’t clutter your customer’s inbox.
After weighing the pros and cons, marketers shouldn’t pin hopes on a single strategy. It’s best to execute a balanced strategy that includes email, social media, and digital ads to strengthen your brand’s online presence. If you are interested in best practices and deployment strategies surrounding email marketing, give ChattyLime a call today.

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